.Manly Bands is actually a direct-to-consumer vendor of men's rings. The company introduced in 2016 after John Ruggiero, the co-founder along with his other half Michelle, couldn't discover a suitable wedding band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, our experts explained the company's starting, one-of-a-kind ring materials, and also extra. Ever since, Manly Bands has actually acquired its maker. The production of rings from, state, Port Daniel's scotch gun barrels or even Fender guitar strands generates compelling video, states Ruggiero, perfect for narration on social media sites as well as in other places.The whole entire audio of our talk is ingrained listed below. The transcript is actually revised for length and clearness.Eric Bandholz: Provide our team a review of what you carry out.John Ruggiero: My spouse, Michelle, and I began an internet ring provider knowned as Manly Bands in 2016 to solve a concern of wedding bands for men. We were only gotten married to. I possess huge hands as well as couldn't locate a band that I just liked that was not overpriced. My alternatives were actually purchasing coming from a catalog or even having something personalized.I ended up purchasing coming from an internet site. The band got here in a standard mailer, without container or even customer service. It was an unpleasant knowledge through today's ecommerce requirements.We obtained gotten married to, moved to Florida, and also needed a task. Our company informed ourselves, "Our team're both entrepreneurs. Why do not our experts produce our very own company?" Our experts reviewed the forms of troubles we will observed and also just how to handle them. My band knowledge arised, and also our company opted to make an effort to handle it for various other fellas.Our goal when our experts started was to pay rent. We thought making a pair thousand bucks a month from this would certainly be wonderful. Our company considered it a way of living company, not high-growth. It was just Michelle and also me in our garage designing rings as well as sending them out to customers. Our team had hit on something. Our notification reverberated with customers.Michelle as well as I make an outstanding group. I create ideas, and also she's the implementer. A great deal of our excellence goes to her innovative mind. She labels the rings as well as creates identities. She attaches the bands to clients. Explaining a band entirely as "eight-millimeter dark" failed to suffice.Our company developed bands coming from distinct components, including Port Daniel's gun barrels or even unique steels. The business took off. Ever since, we have actually developed considerably. Our company currently have over 55 people in the Manly Bands family. Regarding one-half of those are actually ring craftsmans who do work in our recently acquired manufacturing store in Utah.Bandholz: When performed you acquire a manufacturer?Ruggiero: Regarding a year and a half back. Our team had actually been their consumer for a long times, so we understood them effectively. Most of their organization was retail, which failed to enthusiasm us-- heading to mom-and-pop jewelers. They preserved their wholesale consumers as well as trademark name. We got a number of their resources and also carried over staff members.Inducing a manufacturing team has been among the greatest traits we've performed. It is actually been amazing to head out there and also watch them make rings out of Fender guitar strands or even metallic coming from an M1 Abrams tank.Bandholz: Exactly how does internal production effect advertising?Ruggiero: It is actually been actually substantial. Taking a video camera to the opposite of the workplace as well as recording the staff using lathes to reduce the metal rods or bourbon gun barrels in to rings produces amazing video clip. We have our cam workers on the market continuously. Our company utilize that video on our social media and in our advertisements and newsletters. Our team make an effort to advertise that given that many companies in the men's band room don't produce. They drop ship or order from international and then transport it out. But our team desire it to last a lifetime as well as be one thing people may take honor in.We've had a great deal of results along with our military culture collection, where our team resource special army materials. Our company possess the M1 Garand rifle supply, the timber part, from War of the nations I. Enjoying our staff put that in the lathe as well as reduced a piece out for a ring is actually intriguing.Our marketing for those rings talks about the background, the soldiers, where the tool was actually made use of, and points like that. My better half and I examined filmmaking in college. Our company use our abilities to teach and tell a story. As an example, I lately obtained an email coming from a customer who shared that his gramps made use of to drive M1 containers. The customer gifted one of those rings to his grandpa, as well as they possessed quite an emotional exchange. It's nice to assist consumers get in touch with their past times and create one thing relevant.Bandholz: Where can individuals acquire a band coming from you?Ruggiero: ManlyBands.com. Our company have photos on Instagram, too. I perform Twitter and LinkedIn.